Asking for sponsorship template letter




















Thank Them for Considering Show your gratitude to your potential sponsors for taking time out of their day to read your letter. You want both those who choose to sponsor and those who do not to feel acknowledged and respected by your church. We have exciting news!

Accomplishing [insert goal] will help us better serve students like [insert student case study that offers a deeper connection to the cause and a narrative for readers to latch onto]. In appreciation of your sponsorship, [insert school name] would like to offer you [insert specific incentive] in recognition of your gift. To make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [school address].

Your letter needs to recognize that fact by demonstrating how sponsorship will benefit the students. Do you need them to supply the drinks for a school-wide field day?

What about a big-ticket item for the auction? Include exactly what you need in your school sponsorship letter. Segment your outreach by category so that you can tweak your language to appeal directly to each of those groups.

Cast a Wide Net There are few causes as universally supported as education. Use that to your advantage and send sponsorship letters to a large selection of prospects. Look to local business, larger corporations, and even chain businesses within your town. To make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [sports club address].

Brag About the Team You only have one page to explain why sponsorship of your sports club is worthwhile, so take the opportunity to share your accomplishments. Highlight your wins, but make sure you also cover your big-picture benefit to the community, such as giving teenagers a healthy way to spend time after school. Feature an Athlete Pick an athlete from your organization whose experience exemplifies the core values of your club and tell their story. Explain Exactly Where the Funds Will Go When considering sponsoring your team, local businesses will want to know what their funds will accomplish.

Is the money covering travel for one athlete for the season? Will the donations go to new uniforms? Be as specific as possible. Use Advertising as an Incentive Sports clubs are perfectly positioned to offer advertising as a sponsorship incentive. Then, each game, your sponsor gets promotional benefits.

Last time, we raised [amount] thanks to the kindness and generosity of our sponsors and attendees who donated funds and in-kind gifts. In order to keep costs low, for [insert event name] we rely on donated food and beverages. That way, more money can go toward [project or cause]. Would you consider catering our event? If you are able to sponsor the catering for [insert event name], please let us know by filling out the attached form and returning the self-addressed and stamped envelope to our headquarters or call us at [insert organization phone number].

You can increase your odds of success by dividing and conquering. You can go to one organization for the food and another for the beverages — just be sure to specify what you need in your request. The more personalized you can make the proposal, the better. Space out Requests Unlike monetary donations, your event can only have so many food sponsors and vendors. Include an Estimated Head Count Potential food sponsors will want to know the head count for two reasons.

And second, each meal they serve is an opportunity to potentially earn a new customer, which is highly valuable. Our annual auction [formal name of event] is coming up on [date] at [location]. Last year we raise [amount] thanks to the generosity of our bidders and people like you who donated items to our auction. For our annual auction, we rely on donated items to help us keep our costs low. Would you consider donating an item to our auction?

We are specifically looking for [items that your organization wants to feature]. Here are our guidelines for auction items:. If you have merchandise or an item that fits these guidelines, please fill out the attached information slip and send it back to us in the self-addressed and stamped envelope we included.

Someone will be in touch with you within [number of days] to discuss your contribution! If this is your first auction, talk about your fundraising goal. In either case, talk about what the money will go toward. Include a Form Within your mailing, you should include a separate form that donors can attach to their sent-in item. The form should include a space for their name, type of item, and contact info. Ask them to mail the item directly if its small or to call in if the item needs to be picked up.

Highlight examples where necessary, too. Being upfront will save everyone from a headache down the line. Include details about the time and date of the auction and how the potential sponsor can get involved besides donating an auction item. Give some brief background including your mission, vision, and how you serve your community. We are hosting our [event name] on [date] at [location]. In the past, this event has raised [amount] and has [list out specific accomplishments using statistics and figures].

Our goal is [amount], and we were hoping that you could help us reach that goal. Address the Right Person Large companies might have designated corporate social responsibility CSR departments and managers that handle all donation requests. If you choose to sponsor our event, we can offer you perks like packages of free tickets, event t-shirts, and VIP access in exchange for your contribution. Depending on your specific donation amount, we can offer you different levels of perks. Emphasize the different things that happen at your event and what you will be offering this year.

Make sure you let them know exactly what their sponsorship is paying for. What this letter does really well is emphasize the incentives sponsors could receive. After you get them excited for your event, bring up what you can give in exchange, like discounted tickets or free admission!

Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication. In the past, programs like this have [benefits and impact]. But we need your help. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.

Our school frequently relies on the generosity of community supporters just like you. We work hard each year to make sure that our students are receiving the highest-quality learning experiences in an unforgettable environment.

This has historically caused recurring issues for our university, as students [provide additional context on the purpose of your project]. Addressing it this year will allow our college to focus on growing and our students to focus on learning. As a business [reason why this sponsor is best, for example: is local and witnessed class after class graduate] you know how much of a difference our students can make at [university name] with the right tools and resources.

This letter goes straight to the point and describes why the university is looking for sponsorship. It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with.

Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help. Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]?

With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.

Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Every year we try to give [amount of pets] animals new families and homes, but that is still not enough.

Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc. This year, we want to do even more. With a consistent source of support from your business, we can make sure no dog or cat gets left behind.

Learn more about our shelter and animals at [url]. Our phone number is [phone number] and we are at [address]. If you help run an animal shelter, you know that every donation is making a huge impact for the animals. Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year.

Clearly state what exactly that sponsorship did for your animal shelter. We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. However, we need your help. With [name a number of expenses], we need [amount of money]. This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique.

Showcase why a sponsorship with your museum is important for you and valuable for them. When you ask for the sponsorship, be very clear on which program or exhibit needs support. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same. Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses.

We so desperately want to show you the product of our hard work, but we need your help. You can contact [specific point of contact] at [email address] to get started. If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. Asking for a sponsorship is a great way to garner a wave of continued support. The letter also provides some information about the current position of the applicant and his achievements in order for getting a better consideration in his application.

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Proposing a sponsorship to a potential partner can seem daunting, whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships. With these sponsorship request letter templates, your nonprofit is ready to start making connections with the sponsors you need to reach your goals!

Download these sponsorship letter templates so you can keep them on hand. You never know when the perfect sponsorship opportunity will pop up! Abby Jarvis is a blogger, speaker, and general nonprofit nerd. Platform Overview. Our Platform Raise more money, grow your impact, and expand your reach.

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Fundraising Forms and Events We Love Take a look at some of these fundraising form and event favorites that make our hearts go pitter-patter. Life at Qgiv. Hi There! Awards and Recognition Oh, stop. Qgiv News The latest news, updates, and awards—hot off the press. Careers Join our team of passionate folks! Don't delay! Hurry it up, buttercup! Written By Abby Jarvis. Share this article. Sponsorship Letter for Events For many corporate sponsors, events hosted by your nonprofit offer a great opportunity to get the word out about their business and reach potential new customers.

Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts. Sponsorship Letter for Sports When most people think of nonprofit organizations, traditional philanthropies and charities tend to come to mind.

Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Securing a sponsor for your sports team is one of the best ways to sustainably fundraise for your organization. Make your proposal using a template like the one below that clearly shows your potential sponsor why this partnership is right for their business: Date Name Organization Street City, State ZIP Dear Company Name, [School Name] has been a part of the [Community Name] community for over [number] of years.

Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Just like a sports team, your school can offer your sponsor advertising space in high traffic areas of your campus. Church Sponsorship Letter Fundraising for your church can sometimes be a challenge.

Try sending out sponsorship request letters like the template below to inspire potential partners: Date Name Organization Street City, State ZIP Dear Company Name, Every year, [Church Name] achieves [mission goal] with the help of our [number] congregants and valued sponsors like you.

Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader When setting the parameters of your sponsored relationship, there are lots of ways your church can offer value for your potential partner. Food Donation Request Letter Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations of items instead of raising money. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.

In-Kind Sponsorship Letter In the previous section, we touched on in-kind gifts in the context of food donations. Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in-kind sponsorships. Auction Item Sponsorship Letter Does your nonprofit organization often host auctions? Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader A sponsorship like this can benefit both parties and take a little work off of your shoulders.

Sincerely, [or With warm regards,] Signature of a leader in the organization Typed name of organizational leader Seeking out volunteers from a sponsor is also a great way to engage with prospective future supporters.

Final Thoughts Proposing a sponsorship to a potential partner can seem daunting, whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships.

Looking to raise more money for your nonprofit? Sending fundraising solicitation letters is a good way to start. Try out our top fundraising letter templates for all kinds of causes to get inspired. Navigating the Unknown.

Looking to see how your nonprofit can better prepare for the future after the chaos of ? Use the data from our nationwide survey of nonprofits and donors to plan the future with confidence! Need more ideas for fundraising?



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