This company may be much larger than yours, with development capabilities that you cannot afford. You get to break into a new market with this new product, but with the benefit of the experience gained in another market.
It makes competition easier if you're a small company with limited resources. You minimize your costs and risks:. The license agreement is normally for a considerable period of time and there may be an annual minimum royalty required. New technology may become available making the licensed opportunity obsolete.
The agreement may force the licensee to accept restrictions on its marketing. The licensee may lose the capacity to develop its own technology internally. Subject Matter of the Agreement—may be 1 patent, 2 copyright, 3 trademark, 4 industrial design, 5 trade secret know-how, technology, experience, etc. Granting of Rights—defines what licensor is transferring to licensee Licensor's Obligation—sets out how transfer is to take place in terms of assistance, support, training and co-operation Licensee's Obligation—sets out financial requirements, guarantees of licensee, secrecy, costs, etc.
License Fee—fee paid to licensor on signing agreement Royalty—ongoing share of proceeds paid to licensor for the rights. May be a lump sum, or percentage of proceeds or amount per unit sold, etc. Term—how long the agreement is to last Designated Area and Exclusivity—define manufacturing and marketing area of license Termination—describes rights of both licensor and licensee to terminate agreement Guarantees—licensor will normally not guarantee the results of using the rights granted.
The licensee may be required to provide warranties, public liabilities, etc. Licensor should provide licensee sufficient information to determine feasibility of the opportunity in the proposed area. Licensor should provide: product brochure, bill of materials and specifications, labour and time, how long marketed and growth, other licensees where located and right to contact , benefits over competition, estimated total market, warranties, marketing, training provided, financial terms, etc.
Agent LMCA ….. Philip Raia….. All Merchandise Florence Di Giorgio.. Brenda Palmer…. Pet Gear.. VP Global Licensing….. Tim Carter…. High End Apparal S. World Cup…..
Licensing Mark Matheny…. Handbags…Sunglasses…Cosmo Girl.. Brand Development…. Automotive Daniela Gould….. VP Licensing…. UK TV…. Speciality Debi Rosenfeld…. All Hardware…Major Player.. LMCA Agency….. TV…… Tom Grymonprez….. Twilight Saga Series…Walmart…. Retail Nancy Kirkpatrick…. Furniture…Art… Michelle Alfandari….. Sam Abell……President…. Mass market…Grocery…Convenient Carla Peyton….. Director of Licensing….. Grocery…Mas Market…. Lori Gould…..
VP Sales…. QVC…Gift Shops…. Bags…Business Apparal…. Leather Goods Louise French….. World Wide Michelle Alfandari…. Pres…Moda Licensing Agency…….. Deana Duffek…. Licensing Director….. Brand Central Group Agency….. Radio Control…. Homax Products , national supplier of paint sundry, tile maintenance and fencing products, seeks inventions to market in retail home improvement industry.
Inventors call , W. Horton Road, Bellingham, Wash. They seek a wide range of products. For their procedures and a current list of products wanted by their clients, check their web site: www. Pacer Technology is looking for consumer friendly adhesive products. Call Greg Lindsay at or visit the website. But the manufacturer has to manage much more risk and do much more work than the inventor does. Some inventors also earn an advance license fee, or a lump sum paid up front.
Others earn equity stake in the licensee's business. The terms of the agreement specify when you'll begin to earn royalties. Most licensing agreements need product development, manufacturing, packaging, and shipping before generating sales.
Therefore, more than a year can pass before you earn royalties. If retailers have waiting periods, you may have to wait for two years before receiving royalties. However, about 95 percent of the 8, new kitchen implements introduced each year fail.
Yes, and many inventors have multiple licensed products on the market at any given time. Since the royalties can be low, licensing several products may be necessary for making your time and resource investment worthwhile.
0コメント