In , you still can't be a hot dog, but at least you can be as stylish as one. The iconic brand has just released its first streetwear line. Fittingly called "Street Meat," Oscar Mayer's new piece capsule collection is billed as a "meat-inspired take on the gotta-cop-it streetwear trends of today," featuring items like bucket hats, slides, track suits, bomber jackets, and more.
And the brand says they didn't have to look far for inspiration for these pieces: The items double as the uniform for Oscar Mayer's Hotdoggers , the annually-selected drivers of the Wienermobile. All the items feature a mix of Oscar Mayers iconic colors: bright reds, oranges, and yellows along with a mix of stripes, patterns, and the brand logo. In an effort to take their hot-doggy spin on the trend even further, Oscar Mayer has decided to skip the usual online shop and instead will be offering these limited-edition items at hot dog carts in Los Angeles, Atlanta, and New York.
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